Long-form content isn’t as shareable as short-form, but you can drive more traffic to the original video by creating clips. Options like Giphy are pretty intuitive, and this app makes it possible for your GIFs to be made public (which is awesome for getting more views and shares). Because GIFs are so ubiquitous for use in texting and on social platforms, there are several apps that make it easy to GIF-ify your videos. Like using a short-form video as a reply, using a GIF is a fun way to respond to comments or even put out in the wild for others to use. Most social channels allow you to comment with a short-form video, so it’s definitely worth looking through your reels or YouTube shorts to see if anything can be remixed as the perfect reaction. Since you should be interacting with your followers, you can use short-form video that you’ve already created in the form of a reply. Nothing is quite as engaging as a video reply to a comment. If you’ve recently published a reel that you’re proud of, there’s no reason it shouldn’t be shared in your story, as well! Repurposing reels for stories is excellent for driving engagement from your followers, as you can add effects, stickers, and even add the option for viewers to add their own stickers and reactions. Instagram reels are great for expressing your creative side and getting discovered by new followers. With a few simple strategies, you can stretch video content in effective and engaging ways without having to create entirely new footage: Share to Stories If you’re looking for ways to save time and energy for your team or reduce your outsourcing budget, repurposing videos is a skill that you’ll want to hone. Video is an important component of your social media strategy, but it’s also time-consuming and often expensive to create.
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